Hawaii SB2076 amends the definition of "likeness" to include artificial intelligence deepfakes and updates related publicity rights.
Hawaii SB2076 amends the definition of "likeness" in state law to include artificial intelligence deepfakes, which are images, audio, video, or other media created or altered using artificial intelligence to appear authentic or change the viewer's understanding. The bill also defines "artificial intelligence deepfake" and integrates these definitions into the existing publicity rights framework, affecting how individuals can control the use of their likeness in various media.
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