Hawaii SB2036 prohibits surveillance pricing based on consumer data collected through electronic surveillance technology.

Hawaii SB2036 amends Chapter 481B of the Hawaii Revised Statutes to prohibit surveillance pricing. This means offering or setting a customized price for goods or services based on information collected through electronic surveillance technology. Exceptions include differences in price based solely on costs, discounts based on publicly disclosed criteria, and certain loyalty programs. Violations are deemed unfair and deceptive practices. The bill does not affect rights and duties that matured, penalties incurred, or proceedings begun before its effective date.

Hawaii SB2036 prohibits surveillance pricing based on consumer data collected through electronic surveillance technology.

Hawaii SB2036 amends Chapter 481B of the Hawaii Revised Statutes to prohibit surveillance pricing. This means offering or setting a customized price for goods or services based on information collected through electronic surveillance technology. Exceptions include differences in price based solely on costs, discounts based on publicly disclosed criteria, and certain loyalty programs. Violations are deemed unfair and deceptive practices. The bill does not affect rights and duties that matured, penalties incurred, or proceedings begun before its effective date.