Hawaii SB1037 establishes a Consumer Data Protection Act to safeguard personal data of Hawaii residents.

Hawaii SB1037 introduces a Consumer Data Protection Act to regulate the collection, use, and sale of personal data by businesses. The Act mandates data protection assessments for targeted advertising, data sales, and profiling. It grants consumers rights to access, correct, delete their data, and opt out of targeted advertising and data sales. Controllers must provide clear privacy notices and establish secure means for consumers to exercise their rights. Exemptions apply to certain data types and activities.

Hawaii SB1037 establishes a Consumer Data Protection Act to safeguard personal data of Hawaii residents.

Hawaii SB1037 introduces a Consumer Data Protection Act to regulate the collection, use, and sale of personal data by businesses. The Act mandates data protection assessments for targeted advertising, data sales, and profiling. It grants consumers rights to access, correct, delete their data, and opt out of targeted advertising and data sales. Controllers must provide clear privacy notices and establish secure means for consumers to exercise their rights. Exemptions apply to certain data types and activities.