Urges the Hawaii Tourism Authority to require 30% of Signature Event Program funds to market events to out-of-state markets.
The Hawaii Tourism Authority's Signature Event Program funds major events showcasing Hawaii's culture and advancing tourism. The bill urges the Authority to require 30% of awarded funds to be used for marketing these events to out-of-state markets, aiming to increase visitor demand and strengthen Hawaii's visitor industry. Currently, grantees are not required to allocate funds for out-of-state marketing.
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