Hawaii HB639 mandates disclosure when consumers interact with chatbots mimicking human behavior.

Hawaii HB639 requires companies to clearly inform consumers when they are interacting with chatbots or technology that mimics human behavior. This law aims to prevent consumers from being misled into believing they are conversing with a real person. Violations are considered unfair or deceptive practices, with penalties up to $5,000,000. Consumers can sue for damages, including attorneys' fees, and the attorney general can seek injunctive relief.

Hawaii HB639 mandates disclosure when consumers interact with chatbots mimicking human behavior.

Hawaii HB639 requires companies to clearly inform consumers when they are interacting with chatbots or technology that mimics human behavior. This law aims to prevent consumers from being misled into believing they are conversing with a real person. Violations are considered unfair or deceptive practices, with penalties up to $5,000,000. Consumers can sue for damages, including attorneys' fees, and the attorney general can seek injunctive relief.