HB603

Establishes a Native Hawaiian marketing program to promote businesses owned by indigenous Native Hawaiians.

The bill creates a Native Hawaiian marketing program to promote businesses owned by indigenous Native Hawaiians through marketing and technical assistance. The Office of Hawaiian Affairs will administer the program, establish participation qualifications, and design a marketing label for eligible businesses. The office will also provide marketing assistance and technical support to help businesses grow and scale. The bill appropriates $350,000 for fiscal years 2025-2026 and 2026-2027 for the program.