Hawaii HB465 prohibits retailers from using dynamic pricing on food sold under federal assistance programs.
Hawaii HB465 aims to protect low-income consumers by prohibiting retailers from using dynamic pricing on food sold under the federal Supplemental Nutrition Assistance Program or Special Supplemental Foods Program for Women, Infants, and Children. Dynamic pricing, which adjusts prices based on factors like supply and demand, can obscure the base price of items and negatively impact consumers, especially those relying on government assistance. Violators face civil fines of up to $5,000 per item per day and administrative fines of up to $1,000 for repeat offenses.
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