Establishes labeling requirements for kolehao, a traditional Hawaiian distilled spirit, to protect its cultural significance and economic potential.
The bill mandates that labels for kolehao, a traditional Hawaiian distilled spirit, must clearly state that the product is "Hawai i-distilled kolehao made with Hawai i-grown k" to prevent misuse and consumer confusion. It prohibits the use of the term "kolehao" or Hawaiian imagery on products that do not meet these criteria. The Department of Commerce and Consumer Affairs may establish a voluntary certification mark program to verify compliance and bring actions for injunctive relief to enforce the labeling requirements. Violations are subject to penalties.
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- Core Provisions
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- Critical Issues
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