Hawaii HB2458 prohibits retailers from using surveillance pricing for food sold under federal nutrition assistance programs.

Hawaii HB2458 aims to protect consumers from surveillance pricing, particularly for food sold under federal nutrition assistance programs. Surveillance pricing involves setting customized prices based on consumer data, which can obscure true costs and disadvantage low-income households. The bill prohibits retailers from using this practice for food sold under the supplemental nutrition assistance program or special supplemental foods program for women, infants, and children. Violators face civil fines of up to $5,000 per item per day.

Hawaii HB2458 prohibits retailers from using surveillance pricing for food sold under federal nutrition assistance programs.

Hawaii HB2458 aims to protect consumers from surveillance pricing, particularly for food sold under federal nutrition assistance programs. Surveillance pricing involves setting customized prices based on consumer data, which can obscure true costs and disadvantage low-income households. The bill prohibits retailers from using this practice for food sold under the supplemental nutrition assistance program or special supplemental foods program for women, infants, and children. Violators face civil fines of up to $5,000 per item per day.