Hawaii HB2136 aims to protect consumers by prohibiting businesses from using surveillance data to set personalized prices.

Hawaii HB2136 addresses the issue of surveillance pricing, which uses data collected from consumers to set personalized prices. The bill aims to protect consumers by prohibiting businesses from using surveillance data to set or adjust prices, determine coupon availability, impose fees, or steer consumers to higher-priced offers. Surveillance data includes various types of information collected from consumers' online behavior, devices, and third-party sources. The bill exempts certain entities and pricing practices from its provisions.

Hawaii HB2136 aims to protect consumers by prohibiting businesses from using surveillance data to set personalized prices.

Hawaii HB2136 addresses the issue of surveillance pricing, which uses data collected from consumers to set personalized prices. The bill aims to protect consumers by prohibiting businesses from using surveillance data to set or adjust prices, determine coupon availability, impose fees, or steer consumers to higher-priced offers. Surveillance data includes various types of information collected from consumers' online behavior, devices, and third-party sources. The bill exempts certain entities and pricing practices from its provisions.