Establishes a state-led marketing and branding special fund for tourism management in Hawaii.

The bill creates a state-led marketing and branding special fund to manage tourism in Hawaii. A portion of transient accommodations tax revenues will be deposited into this fund, used for state-led marketing, branding, and tourism management. The fund will be managed by the Department of Business, Economic Development, and Tourism. The bill also mandates that the department annually develop and submit a comprehensive marketing, branding, and tourism management plan to the legislature for approval.

Establishes a state-led marketing and branding special fund for tourism management in Hawaii.

The bill creates a state-led marketing and branding special fund to manage tourism in Hawaii. A portion of transient accommodations tax revenues will be deposited into this fund, used for state-led marketing, branding, and tourism management. The fund will be managed by the Department of Business, Economic Development, and Tourism. The bill also mandates that the department annually develop and submit a comprehensive marketing, branding, and tourism management plan to the legislature for approval.