Florida S1746 prohibits surveillance pricing based on collected consumer information.

Florida S1746, known as the Florida Consumer Privacy Act, prohibits surveillance pricing, which involves setting personalized prices based on collected consumer information. This includes using data such as browsing history, location, and payment methods. Exceptions exist for certain publicly available information and specific pricing methods. The act allows consumers to sue for damages and penalties, including attorney fees, and mandates clear disclosures for surveillance pricing. The act takes effect July 1, 2026.

Florida S1746 prohibits surveillance pricing based on collected consumer information.

Florida S1746, known as the Florida Consumer Privacy Act, prohibits surveillance pricing, which involves setting personalized prices based on collected consumer information. This includes using data such as browsing history, location, and payment methods. Exceptions exist for certain publicly available information and specific pricing methods. The act allows consumers to sue for damages and penalties, including attorney fees, and mandates clear disclosures for surveillance pricing. The act takes effect July 1, 2026.