Florida Consumer Privacy Act prohibits surveillance pricing based on consumer information.

The Florida Consumer Privacy Act outlaws surveillance pricing, which involves setting personalized prices for goods or services based on collected consumer information. This includes using targeted pricing technologies like electronic surveillance. Exceptions apply if the price difference is based on objective costs or publicly disclosed eligibility criteria. The act mandates clear disclosures for surveillance pricing and prohibits requiring consumers to waive rights. Violators face civil penalties, disgorgement of revenues, and attorney fees.

Florida Consumer Privacy Act prohibits surveillance pricing based on consumer information.

The Florida Consumer Privacy Act outlaws surveillance pricing, which involves setting personalized prices for goods or services based on collected consumer information. This includes using targeted pricing technologies like electronic surveillance. Exceptions apply if the price difference is based on objective costs or publicly disclosed eligibility criteria. The act mandates clear disclosures for surveillance pricing and prohibits requiring consumers to waive rights. Violators face civil penalties, disgorgement of revenues, and attorney fees.