The AMERICA Act aims to prevent conflicts of interest and promote competition in digital advertising.
The AMERICA Act amends the Clayton Act to address conflicts of interest and promote competition in digital advertising. It mandates divestitures for entities with over $20 billion in digital advertising revenue, prohibits ownership of digital advertising exchanges by certain entities, and requires transparency and fair access in digital advertising exchanges. It also establishes duties for buy-side and sell-side brokerages, including best interest and best execution duties, and mandates time synchronization and data privacy.
Included in complete analysis
- Overview
- Core Provisions
- Implementation
- Impact
- Legal Framework
- Critical Issues
See what it does, who it affects, and the critical issues in plain language. Free, 30 seconds.