Delaware HB453 prohibits surveillance-based price discrimination for merchandise sales, except under specific conditions.
Delaware HB453 amends Title 6 of the Delaware Code to prohibit surveillance-based price discrimination in the sale, lease, receipt, or advertisement of merchandise. This means using an automated system to set individualized prices based on surveillance data. Exceptions include loyalty or rewards program discounts, risk-relevant data used by insurers, and data from consumer reports. The bill also outlines penalties for violations, including actual damages, treble damages for bad faith, and reasonable attorney’s fees.
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- Overview
- Core Provisions
- Implementation
- Impact
- Legal Framework
- Critical Issues
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