California SB96 mandates streaming services to limit commercial advertisement audio loudness to match content levels.
California SB96 amends the Business and Professions Code to regulate the loudness of commercial advertisements on music, podcast, and video streaming services. Effective January 1, 2027, these services must ensure that the audio of commercials does not exceed the loudness of the content they accompany, aligning with Federal Communications Commission regulations under the Commercial Advertisement Loudness Mitigation (CALM) Act. This applies to services serving consumers in California.
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