California SB52 prohibits the use of rental pricing algorithms that process nonpublic competitor data to set rental terms.
California SB52 makes it unlawful to sell, license, or use rental pricing algorithms that process nonpublic competitor data to set rental terms for residential properties. The bill defines "rental pricing algorithm" as a service or product using algorithms to advise landlords on rental terms. Violations can result in civil penalties of up to $1,000 per violation, with each month of violation counting as a separate offense. The Attorney General and local city attorneys or county counsel can file civil actions for damages, injunctive relief, restitution, or penalties.
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