California SB361 strengthens privacy rights by enhancing data broker transparency and deletion mechanisms.

California SB361 amends the California Privacy Rights Act to bolster consumer privacy protections. It mandates data brokers to register with the California Privacy Protection Agency, detailing their data collection practices. The bill requires data brokers to delete personal information upon consumer request and prohibits them from selling or sharing this data post-deletion unless the consumer consents. It establishes an accessible deletion mechanism for consumers to request data removal. Non-compliant data brokers face fines and penalties.

California SB361 strengthens privacy rights by enhancing data broker transparency and deletion mechanisms.

California SB361 amends the California Privacy Rights Act to bolster consumer privacy protections. It mandates data brokers to register with the California Privacy Protection Agency, detailing their data collection practices. The bill requires data brokers to delete personal information upon consumer request and prohibits them from selling or sharing this data post-deletion unless the consumer consents. It establishes an accessible deletion mechanism for consumers to request data removal. Non-compliant data brokers face fines and penalties.