California SB1358 mandates state agencies to allocate at least 40% of their annual advertising spending to ethnic and community media outlets.

SB1358 requires California state agencies to direct at least 40% of their annual advertising spending to ethnic and community media outlets. These outlets include entities that produce ethnic media content through broadcast, print, or digital means and have continuously produced such content for at least one year. The bill also mandates that state agencies with small business liaisons assist in complying with this requirement by utilizing the Ethnic and Community Media Database.

California SB1358 mandates state agencies to allocate at least 40% of their annual advertising spending to ethnic and community media outlets.

SB1358 requires California state agencies to direct at least 40% of their annual advertising spending to ethnic and community media outlets. These outlets include entities that produce ethnic media content through broadcast, print, or digital means and have continuously produced such content for at least one year. The bill also mandates that state agencies with small business liaisons assist in complying with this requirement by utilizing the Ethnic and Community Media Database.