California SB1195 allows beer manufacturers to buy advertising from on-sale licensees at specific venues.
California SB1195 amends the Business and Professions Code to allow beer manufacturers to purchase advertising space and time from on-sale licensees at specific venues, provided certain conditions are met. These venues include outdoor stadiums and fully enclosed arenas with fixed seating capacities of at least 1,000 seats, located in various counties such as Los Angeles, San Bernardino, and San Diego. The advertising must be related to events held at these venues and cannot promote other licensed retail premises.
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