California SB1195 allows certain alcoholic beverage manufacturers to purchase advertising space in specific venues under certain conditions.
California SB1195 amends the Business and Professions Code to allow beer manufacturers, winegrowers, rectifiers, craft distillers, and distilled spirits manufacturers to purchase advertising space or time from on-sale retail licensees at specified venues, provided certain conditions are met. These venues include outdoor stadiums, fully enclosed arenas, and other large-scale event spaces located in various counties across California. The advertising must be related to events held at these venues and cannot promote competing alcoholic beverage brands.
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