California SB1146 mandates disclosures for ads using AI-generated images or voices of health care providers.

California SB1146 requires clear and conspicuous disclosures in advertisements that use digital replicas or synthetic performers of health care providers, generated or substantially altered by artificial intelligence, to promote health-related consumer products or services. The disclosure must be prominently displayed in visual media and clearly spoken in audio media. The natural person depicted must consent to the use of their likeness, agree with the statements made by the digital replica, and be depicted as licensed in the same profession.

California SB1146 mandates disclosures for ads using AI-generated images or voices of health care providers.

California SB1146 requires clear and conspicuous disclosures in advertisements that use digital replicas or synthetic performers of health care providers, generated or substantially altered by artificial intelligence, to promote health-related consumer products or services. The disclosure must be prominently displayed in visual media and clearly spoken in audio media. The natural person depicted must consent to the use of their likeness, agree with the statements made by the digital replica, and be depicted as licensed in the same profession.