California SB1104 amends the California Consumer Privacy Act to enhance data broker regulations and consumer privacy rights.

California SB1104 amends the California Consumer Privacy Act to enhance data broker regulations and consumer privacy rights. It mandates data brokers to register with the California Privacy Protection Agency, detailing their data collection and sharing practices. The bill establishes an accessible deletion mechanism allowing consumers to request the deletion of their personal information from data brokers. It also requires data brokers to undergo audits every three years to ensure compliance with privacy regulations.

California SB1104 amends the California Consumer Privacy Act to enhance data broker regulations and consumer privacy rights.

California SB1104 amends the California Consumer Privacy Act to enhance data broker regulations and consumer privacy rights. It mandates data brokers to register with the California Privacy Protection Agency, detailing their data collection and sharing practices. The bill establishes an accessible deletion mechanism allowing consumers to request the deletion of their personal information from data brokers. It also requires data brokers to undergo audits every three years to ensure compliance with privacy regulations.