California SB1074 prohibits covered platforms from self-preferencing their own products over those of business users.

California SB1074 adds a new chapter to the Business and Professions Code, targeting covered platforms with over 100 million monthly active users in the U.S. and owned by entities with over one trillion dollars in market capitalization. The bill prohibits these platforms from self-preferencing their own products, services, or lines of business over those of business users. Prohibited conduct includes manipulating search results, exploiting transaction data, and using artificial intelligence to favor their own offerings. Violators face penalties under the Cartwright Act.

California SB1074 prohibits covered platforms from self-preferencing their own products over those of business users.

California SB1074 adds a new chapter to the Business and Professions Code, targeting covered platforms with over 100 million monthly active users in the U.S. and owned by entities with over one trillion dollars in market capitalization. The bill prohibits these platforms from self-preferencing their own products, services, or lines of business over those of business users. Prohibited conduct includes manipulating search results, exploiting transaction data, and using artificial intelligence to favor their own offerings. Violators face penalties under the Cartwright Act.