California SB1050 mandates clear disclosure when advertisements use synthetic performers.

California SB1050 requires advertisements featuring synthetic performers to include a clear and conspicuous disclosure. The bill defines "synthetic performer" as a digital figure created using generative artificial intelligence that mimics human performance. Advertisements must disclose the use of such performers to prevent deceptive practices. The bill does not restrict the creation or distribution of synthetic content but focuses on ensuring consumers are informed when synthetic performers are used.

California SB1050 mandates clear disclosure when advertisements use synthetic performers.

California SB1050 requires advertisements featuring synthetic performers to include a clear and conspicuous disclosure. The bill defines "synthetic performer" as a digital figure created using generative artificial intelligence that mimics human performance. Advertisements must disclose the use of such performers to prevent deceptive practices. The bill does not restrict the creation or distribution of synthetic content but focuses on ensuring consumers are informed when synthetic performers are used.