California SB1050 prohibits advertisements featuring synthetic performers without clear disclosure.

California SB1050 mandates that advertisements prominently featuring synthetic performers must include a clear and conspicuous disclosure. The bill defines "synthetic performer" as a digital figure created using generative artificial intelligence that convincingly mimics a human performance. The disclosure must state that the performance features a synthetic performer. The law applies to advertisements for expressive works, including motion pictures and video games, where the synthetic performer is used consistently with the work itself.

California SB1050 prohibits advertisements featuring synthetic performers without clear disclosure.

California SB1050 mandates that advertisements prominently featuring synthetic performers must include a clear and conspicuous disclosure. The bill defines "synthetic performer" as a digital figure created using generative artificial intelligence that convincingly mimics a human performance. The disclosure must state that the performance features a synthetic performer. The law applies to advertisements for expressive works, including motion pictures and video games, where the synthetic performer is used consistently with the work itself.