California AB796 proposes a tax on social media platform advertising to fund safety programs.

California AB796 establishes a tax on social media platform advertising to generate revenue for the Social Media Safety Trust Fund. The tax applies to social media platform providers for programmatic advertising distributed on their platforms. The fund will support programs addressing the harms of social media use among adolescents, including education, social services, mental health care, and research. Funds will be allocated to separate accounts for these purposes, with oversight by various state officers. The tax is set to remain in effect until January 1, 2031.

California AB796 proposes a tax on social media platform advertising to fund safety programs.

California AB796 establishes a tax on social media platform advertising to generate revenue for the Social Media Safety Trust Fund. The tax applies to social media platform providers for programmatic advertising distributed on their platforms. The fund will support programs addressing the harms of social media use among adolescents, including education, social services, mental health care, and research. Funds will be allocated to separate accounts for these purposes, with oversight by various state officers. The tax is set to remain in effect until January 1, 2031.