California AB446 prohibits surveillance pricing by grocery establishments.

California AB446 adds a new part to the Civil Code to prohibit grocery establishments from engaging in surveillance pricing. Surveillance pricing is defined as offering or setting a customized price for a good or service for a specific consumer or group of consumers, based on personally identifiable information collected through electronic surveillance technology. The bill outlines exceptions, such as when pricing is based solely on costs or when discounts are offered based on publicly disclosed eligibility criteria.

California AB446 prohibits surveillance pricing by grocery establishments.

California AB446 adds a new part to the Civil Code to prohibit grocery establishments from engaging in surveillance pricing. Surveillance pricing is defined as offering or setting a customized price for a good or service for a specific consumer or group of consumers, based on personally identifiable information collected through electronic surveillance technology. The bill outlines exceptions, such as when pricing is based solely on costs or when discounts are offered based on publicly disclosed eligibility criteria.