California AB2778 amends the Food and Agricultural Code to establish a consumer incentive program for California fresh fruits, nuts, and vegetables.

California AB2778 amends the Food and Agricultural Code to create a consumer incentive program that increases the purchasing value of nutrition benefit clients when they buy California fresh fruits, nuts, and vegetables. The program is administered by qualified entities, which include certified farmers' markets, associations of certified producers, and small businesses authorized to accept nutrition benefits. The bill also establishes a Nutrition Incentive Matching Grant Program to fund these consumer incentive programs.

California AB2778 amends the Food and Agricultural Code to establish a consumer incentive program for California fresh fruits, nuts, and vegetables.

California AB2778 amends the Food and Agricultural Code to create a consumer incentive program that increases the purchasing value of nutrition benefit clients when they buy California fresh fruits, nuts, and vegetables. The program is administered by qualified entities, which include certified farmers' markets, associations of certified producers, and small businesses authorized to accept nutrition benefits. The bill also establishes a Nutrition Incentive Matching Grant Program to fund these consumer incentive programs.