California AB2564 prohibits surveillance pricing by retailers, except under specific conditions.

California AB2564 defines surveillance pricing as offering a customized discounted price based on personally identifiable information collected through electronic surveillance technology. Retailers are prohibited from engaging in surveillance pricing except under specific conditions, such as offering discounts to consumers terminating subscriptions, to first-time visitors, or based on prior purchase history. The bill also outlines exceptions for third-party promotional programs and loyalty programs.

California AB2564 prohibits surveillance pricing by retailers, except under specific conditions.

California AB2564 defines surveillance pricing as offering a customized discounted price based on personally identifiable information collected through electronic surveillance technology. Retailers are prohibited from engaging in surveillance pricing except under specific conditions, such as offering discounts to consumers terminating subscriptions, to first-time visitors, or based on prior purchase history. The bill also outlines exceptions for third-party promotional programs and loyalty programs.