California AB2564 prohibits retailers from using surveillance pricing, which involves setting prices based on consumer data gathered through.

California AB2564 aims to protect consumers from surveillance pricing by prohibiting retailers from setting prices based on consumer data gathered through electronic surveillance. Surveillance pricing is defined as offering a customized discounted price based on personally identifiable information collected through technologies like sensors, cameras, or biometric monitoring. The bill outlines specific scenarios where retailers may not engage in surveillance pricing, such as when offering discounts to consumers based on their prior purchase history or saved goods in their online shopping cart.

California AB2564 prohibits retailers from using surveillance pricing, which involves setting prices based on consumer data gathered through.

California AB2564 aims to protect consumers from surveillance pricing by prohibiting retailers from setting prices based on consumer data gathered through electronic surveillance. Surveillance pricing is defined as offering a customized discounted price based on personally identifiable information collected through technologies like sensors, cameras, or biometric monitoring. The bill outlines specific scenarios where retailers may not engage in surveillance pricing, such as when offering discounts to consumers based on their prior purchase history or saved goods in their online shopping cart.