California AB2416 regulates the unauthorized use of a person's name, voice, signature, photograph, or likeness in commercial contexts.

California AB2416 amends the Civil Code to clarify that the use of a person's name, voice, signature, photograph, or likeness in a commercial medium does not require consent solely because the material is commercially sponsored or contains paid advertising. It establishes that such use is a question of fact regarding its connection to commercial sponsorship or paid advertising. Violators are liable for damages, including actual damages, profits from the unauthorized use, and punitive damages.

California AB2416 regulates the unauthorized use of a person's name, voice, signature, photograph, or likeness in commercial contexts.

California AB2416 amends the Civil Code to clarify that the use of a person's name, voice, signature, photograph, or likeness in a commercial medium does not require consent solely because the material is commercially sponsored or contains paid advertising. It establishes that such use is a question of fact regarding its connection to commercial sponsorship or paid advertising. Violators are liable for damages, including actual damages, profits from the unauthorized use, and punitive damages.