California AB1720 regulates ticket resale prices to protect consumers and ensure affordability.

California AB1720 sets a cap on the resale price of tickets for live entertainment events, limiting the price to no more than 10 percent above the original ticket price. This applies to tickets resold more than once. The law aims to protect consumers from excessive markups and ensure tickets reach fans rather than bulk resellers. Violations can result in civil penalties, with higher penalties for knowing and willful patterns of violations. The law does not apply to professional athletic events, collegiate or amateur events, or tickets sold by season ticketholders.

California AB1720 regulates ticket resale prices to protect consumers and ensure affordability.

California AB1720 sets a cap on the resale price of tickets for live entertainment events, limiting the price to no more than 10 percent above the original ticket price. This applies to tickets resold more than once. The law aims to protect consumers from excessive markups and ensure tickets reach fans rather than bulk resellers. Violations can result in civil penalties, with higher penalties for knowing and willful patterns of violations. The law does not apply to professional athletic events, collegiate or amateur events, or tickets sold by season ticketholders.