HB2489

Arizona HB2489 prohibits surveillance pricing based on personal information and establishes civil penalties.

Arizona HB2489 amends the Arizona Revised Statutes to prohibit surveillance pricing, defined as offering or setting a customized price for a good or service based on personal information. Exceptions include differences in pricing based on cost, publicly disclosed eligibility criteria, commonly understood social groupings, and loyalty programs with clearly disclosed terms. Violators face civil penalties of up to $3,500 per violation, with the attorney general empowered to investigate and take action.